Make a different
The co-founder of Love18, Aileen had a deep passion for making the world a beautiful place. She believed that even ordinary people could make a great impact on those surrounding them, bringing positive hope, impact, and purpose to others, regardless of how big or small. To Aileen, it was not the monetary value that counted in acts of kindness, but rather the touching moments that brought the true value of kindness to others.
Aileen's belief in the power of ordinary people to make a difference was rooted in her own experiences. She had faced many challenges and obstacles in her life, but she always found a way to persevere and make a positive impact on others. Her determination and resilience inspired those around her, including her co-founder Eddie, who was deeply inspired by Aileen's vision.
Aileen's passion for making a difference was also reflected in Love18's mission and purpose. The company's mantra of "make a difference" was more than just a tagline; it was a way of life. Aileen believed that Love18 could be a vehicle for spreading kindness and positivity.